To get more feedback on our beta content, we’re about to link some of our prototypes to the corresponding pages on NHS Choices.  This means users will have the chance to look at the new pages we’re testing.

This is an exciting step. Feedback means we can iterate.

What is iteration?

I looked up the meaning of the word iteration in the Oxford English dictionary. It says: “Obtaining successively closer approximations to the solution of a problem”

And that’s what we do at NHS.UK. We try to get closer and closer to a solution that can work for a wide range of people.

We do this because we don’t have all the answers. What we can do is speak to people to find out what they need. We do this through user research. We uncover user needs and then attempt to answer those needs in our prototypes. We then test these prototypes with users, iterate them, and test them again.

It’s only by iterating and testing, again and again, that we can find ways to get nearer to a solution.


Screen Shot 2016-06-27 at 10.16.25

It’s a constant thing

We’ve been iterating throughout our work. We’ve made changes to our prototypes after user research and as we’ve developed design ideas. Our prototypes continue to evolve.

An example of this is the changes we made using learnings from our symptoms research.

Our prototypes had to that point been flat pages of text, focused on actions, for example how to treat X at home; when to see a GP; what to do in an emergency…

We then separated some of these actions out with design. We put information about getting emergency treatment or when to see a GP in boxes. This helps users find what they’re looking for quickly, without having to read through loads of text.

Screen Shot 2016-06-27 at 10.28.31

Linking from NHS Choices

With the vast number of people visiting NHS Choices, it’s an opportunity to get useful feedback on these prototypes. The context in which they’re looking at them should be less abstract too. For example someone looking at information on a headache, can see the new headache page while they’re unwell.

It will help us see what works and what doesn’t work so we can get nearer to the best solution.

Leave a comment